+1 (416) 304-9011The Concierge Club Blog
December 22, 2022
Best Experiential Marketing Activations This Year
Experiential marketing is all about engaging customers and other relevant stakeholders. This can be done through event marketing executions such as conferences, product showcases, guerilla marketing, brand activations, and so on. Here at The Concierge Club, we believe that the best experiential marketing campaigns are targeted, memorable, and engagement-worthy. In this article, we cover experiential […]
December 15, 2022
6 Marketing Trends Shaping the Industry in 2023
Marketing trends never stay the same. They come and go as brands learn to leverage new technology. A few trends may have dominated 2022, but this could all change next year. What do marketing experts see on the horizon for 2023? 1. Experience Marketing In 2023, millennials will continue to prioritize brands that give them […]
November 16, 2022
Albourne x The Concierge Club Corporate Events Case Study
What started as an idea to enlighten and entertain clients, employees, and stakeholders, Albourne was committed to hosting this year’s annual corporate conference in a way they never had before. This October, they partnered with The Concierge Club to bring their vision to life with a series of momentous occasions. In true Concierge Club fashion, […]
October 20, 2022
7 Unique Event Elements That Affect Attendee Experience
Of course you want to wow your guests—from curated Instagram moments to memorable experiences your attendees rave about the next day. The success of your event all comes down to a few crucial elements that could make or break the attendee experience. In this article, we dive deeper into the seven unique event elements you […]
September 21, 2022
7 Savvy Ways to Spend Your End-of-Year Marketing Budget
Use it or lose it. That’s how it usually works when it comes to accounting for the end-of-year marketing budget. If you don’t utilize your budget this year, it will be hard to justify the same budget for the upcoming year. But spending money simply for the sake of spending it isn’t optimal. It wastes […]
September 7, 2022
Trade Show Theme Ideas and After Party Planning Guide
If you want your brand to gain attention from the right crowds, join a trade show. But if you want to leave a lasting impression on your guests and clients, throw an epic trade show after party! Afterparties are a whole lot of fun, but they’re not easy to put together. It requires major organizational […]
August 17, 2022
6 Tips for Engaging B2B Customers Through Immersive Experiences
The act of buying isn’t always a purely rational, fact-driven process. Our feelings, beliefs, and perceptions also influence our decisions when it comes to choosing which products or services to avail of. The same consumer psychology applies to a business-to-business or B2B setup. Let’s take a closer look at the B2B buying behaviour and how […]
August 3, 2022
The Best Tech Conferences in Austin You Shouldn’t Miss This Year
From computers to inventory control and accounting systems, there’s no doubt technology is changing the way businesses operate. So if you’re a business owner trying to find new tools you can use for your company, or a tech wizard looking for inspiration and new ideas, check out our list of the best tech conferences in […]
July 20, 2022
Top Toronto Conferences You Don’t Want to Miss This 2022
Interested in meeting other professionals from your industry? Are you looking to expand your network, learn about the latest industry trends, and discover other development opportunities? You’ll certainly find something that’s worth your time and money in our list of top Toronto conferences this 2022. It covers a variety of industries—from science and technology to […]
July 6, 2022
6 Insider Tips for Designing Hybrid Events
The year 2020 marked the time when the world shifted from face-to-face gatherings to virtual events. Initially, it was challenging adjusting to the new normal, but people quickly became comfortable with digital setups. Now that the world has opened up again, the event landscape has shifted. There is no denying the benefits virtual events provided […]
June 21, 2022
What an Immersive Art Experience Can Teach Us About Experiential Marketing
Have you ever seen a painting so captivating that you find yourself staring at it for hours, consumed by thoughts of another world? Now, imagine yourself being surrounded by an art piece so creative that you feel you’re a part of that artwork. That’s what an immersive art experience is. It’s art integrated with sound […]
June 14, 2022
The Concierge Club x Valentino Beauty Case Study
This spring, The Concierge Club had the pleasure of launching Valentino Garavani’s new beauty line, Valentino Beauty, in Canada. This integrated event invited beauty influencers—ring lights and all—to fully immerse themselves in a hands-on experience that truly exemplifies the brand through colour, creativity, and couture. About Valentino Garavani Valentino Garavani is an Italian luxury fashion […]
May 18, 2022
Tips to Creating Experiences Targeted to Specific Types of Consumers
No company can survive without customers—they’re the pillar of any business. You have to understand and satisfy their needs in order to retain them. But if you want your business to grow, what you need is new customers. For this, you must have an understanding of which types of experiential marketing attract which type of […]
May 11, 2022
What Challenges Are Waiting for Trade Shows in 2022?
Trade shows went through several transitions because of COVID-19. From cancellations to going digital to making tentative plans for face-to-face events in 2021. This year, they are set to make a comeback. But because of venue restrictions, social distancing, and personal safety concerns, trade shows will certainly look and run differently. Top 5 Challenges for […]
April 20, 2022
What to Look for When Hiring an Experiential Marketing Agency
Consume experiences, not things. This seems to be the mantra of the new generation as recent studies on behavioural economics indicate. How did this millennial paradigm come about? It was perhaps the rising popularity of social media platforms that gave birth to business models which allow people (or influencers) to generate income while they share […]
February 23, 2022
Why Virtual Events Will Remain Relevant After In-Person Events Return
It’s not that virtual events weren’t in existence before 2020. The first virtual event happened way before that—back in 1993, as a matter of fact. It’s been almost 20 years since, but virtual events continue to serve a purpose for more specific types of events—albeit, in the background of in-person alternatives—until COVID-19. The pandemic very […]
February 16, 2022
How to Adjust Your Event Marketing Strategy During a Pandemic
“The art of life is a constant readjustment to our surroundings.” – Kakuzo Okakura Effective communication is crucial in marketing. It’s a core component in building relationships between people and brands. The pandemic changed how marketers— well, everyone—communicates. So, how do you stay connected in a world where people have become so distant from each […]
January 19, 2022
What is Experiential Marketing?
Marketing has taken on various forms over the years. It’s now evolved into a combination of utilizing both traditional and digital channels to promote products and services. Advancement in technology has transformed the way we communicate, share, and disseminate information. And with the onset of this new media, the dynamic process of reaching your market […]
November 4, 2020
Polar Drive-Through: Toronto Holiday Event
Experience holiday magic from the comfort of your car! Polar Drive-Through is coming to town. Get your tickets to the best holiday experience in Toronto now!
June 22, 2020
Need for Experiential Marketing in the Social Distancing Era
THE NEED FOR EXPERIENTIAL MARKETING IN A SOCIALLY-DISTANCED WORLD COVID-19 has shaken things up—life, business, and the way of the world all feel so very different. Because they are different. But different isn’t something to fear; it’s an opportunity to rise. For experiential marketing agency (like us) who create memorable brand experiences usually in large group environments, […]
March 17, 2020
Surviving the Coronavirus Lockdown: The Future Looks Bright for Marketing Agencies
SURVIVING THE CORONAVIRUS LOCKDOWN:THE FUTURE LOOKS BRIGHT FOR MARKETING AGENCIES The world as a whole is going through one of its worst crises – probably the biggest one in our lifetime. The fast-spreading coronavirus has disrupted life as we know it, bringing entire nations to a standstill. Most countries have closed borders and are in […]
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