The Concierge Club Blog

Polar Holiday Experience

April 20, 2022

What to Look for When Hiring an Experiential Marketing Agency

Consume experiences, not things. This seems to be the mantra of the new generation as recent studies on behavioural economics indicate. How did this millennial paradigm come about? It was perhaps the rising popularity of social media platforms that gave birth to business models which allow people (or influencers) to generate income while they share […]

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Broadcast engineers working at a studio

February 23, 2022

Why Virtual Events Will Remain Relevant After In-Person Events Return

It’s not that virtual events weren’t in existence before 2020. The first virtual event happened way before that—back in 1993, as a matter of fact. It’s been almost 20 years since, but virtual events continue to serve a purpose for more specific types of events—albeit, in the background of in-person alternatives—until COVID-19. The pandemic very […]

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A neon sign that says “The world is temporarily closed” as the COVID-19 pandemic rages on

February 16, 2022

How to Adjust Your Event Marketing Strategy During a Pandemic

“The art of life is a constant readjustment to our surroundings.” – Kakuzo Okakura Effective communication is crucial in marketing. It’s a core component in building relationships between people and brands.  The pandemic changed how marketers— well, everyone—communicates. So, how do you stay connected in a world where people have become so distant from each […]

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A marketer writing the word “audience” on a whiteboard using a black ink

January 26, 2022

Experiential Marketing Trends That Will Shape the Industry in 2022

Experiential marketers aren’t exactly strangers to industry changes. With consumers’ tastes and preferences constantly evolving, we can adapt to anything that comes our way. But the COVID-19 global pandemic is a different matter altogether. Businesses suffered a huge blow to their profits and had to cut their marketing budget, rethinking how they wanted to spend […]

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The Concierge Club CF Spring Market XM event

January 19, 2022

What is Experiential Marketing?

Marketing has taken on various forms over the years. It’s now evolved into a combination of utilizing both traditional and digital channels to promote products and services. Advancement in technology has transformed the way we communicate, share, and disseminate information. And with the onset of this new media, the dynamic process of reaching your market […]

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The Polar Drive-Through - The Concierge Club

November 4, 2020

Polar Drive-Through: Toronto Holiday Event

Experience holiday magic from the comfort of your car! Polar Drive-Through is coming to town. Get your tickets to the best holiday experience in Toronto now!

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Need for Experiential Marketing

June 22, 2020

Need for Experiential Marketing in the Social Distancing Era

THE NEED FOR EXPERIENTIAL MARKETING IN A SOCIALLY-DISTANCED WORLD COVID-19 has shaken things up—life, business, and the way of the world all feel so very different. Because they are different. But different isn’t something to fear; it’s an opportunity to rise. For experiential marketing agency (like us) who create memorable brand experiences usually in large group environments, […]

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The Future Looks Bright for Marketing Agencies

March 17, 2020

Surviving the Coronavirus Lockdown: The Future Looks Bright for Marketing Agencies

SURVIVING THE CORONAVIRUS LOCKDOWN:THE FUTURE LOOKS BRIGHT FOR MARKETING AGENCIES The world as a whole is going through one of its worst crises – probably the biggest one in our lifetime. The fast-spreading coronavirus has disrupted life as we know it, bringing entire nations to a standstill. Most countries have closed borders and are in […]

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