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June 22, 2023
So, you’re wondering how to be a successful event planner.
Next-level creativity, meticulousness, organizational skills, sociability, adaptability, critical thinking, and leadership—these are all event planner skills and qualities. It takes all of these traits and more to bring unforgettable moments to life.
Being an event planner is one of the most stressful jobs in the world. It takes true talent to strut through the chaos, pick up the pieces, and turn them into an absolute masterpiece all while maintaining the poise and grace that’s expected from them.
Let’s dive deeper into the skills needed for event planning!
True passion is the backbone of stunning results. Towering above all the essential event planner skills is an immense fervour for dreaming events to life.
Your job is to design memorable and inspiring celebrations that highlight milestones. However, to be able to inspire, you must be inspired. Passion can never be learned or faked, so you need to truly want to plan events to succeed as a planner.
While some of the more basic skills for event planning can be taught with practice, passion is something only you can discover for yourself!
Business in event planning isn’t just limited to corporate events.
Being well-versed in the technicalities of the event planning industry is incredibly important. It’s predominantly an artistic job, but grasping the “business side” is necessary as well.
From writing requests for proposals and understanding contracts to creating floor plans and knowing how to analyze event data, there’s an informational aspect to this industry that you need to understand if you want to be successful.
Almost like magic, event planners have to turn abstract ideas into a reality that captivates people and blows away their expectations.
To do that, it takes next-level creativity, imagination, and innovation. They have to be able to bring extraordinary ideas to the table that can be seamlessly integrated into your client's requirements and preferences.
Of course, reaching this level of creativity takes time and experience—what matters is that you have that creative spark from the get-go. Your creative process can be refined, but you’ll know if your brain is wired to think outside the box.
Next on our list of essential event planner skills, we have attention to detail.
When it comes to well-executed events, it’s all about the details—the big ones, the little ones, and all the ones in between. Being a successful event planner involves being able to see the forest for the trees while still seeing the trees, too.
From the concept, venue selection, catering, and staffing to the A/V lighting, florals, swag bags, and decor, everything has to synergize into a flawless experience for your clients and guests. Every detail matters and deserves your attention.
Expert event planners tend to have exceptional organizational skills. They have to be able to juggle a million things at once, even when certain tasks cannot yet be completed. They are the kinds of people who can schedule everything strategically while meeting specific appointments, timelines, and deadlines.
With all the checklists and to-do lists, it gets chaotic—but it’s your job to make it orderly. Truly, it takes tremendous organizational skills to pull it all off and execute your vision.
No matter how amazing you are at your job, things won’t always go as planned. That's why one of the most essential event planner skills is being able to solve problems quickly and effectively. You can’t fall apart even if everything else is!
From last-minute changes in the program to delays with the caterers, unforeseen challenges are always lurking around the corner. Staying calm, being resourceful, and thinking quickly are what will help you find solutions as needed.
Be proactive! Having a plan B or even a plan C for an event's most crucial elements will help give you peace of mind in case things go awry.
Whether it's clients, suppliers, sponsors or executives, event planners are constantly communicating and negotiating with various types of people. As far as professional skills for event planning go, this might be the most important one.
During these interactions, building rapport is necessary if you want to create lasting partnerships and propel forward in the industry. Being able to convey your ideas effectively while being a great listener is a vital skill.
Communication skills in event management are everything. You’re going to use them to get jobs in the first place, then, hopefully, to excel at them, too.
Event planners don't work alone. Rather, they’re often leading teams of people at various stages of the planning process, meaning they need to be able to unite and inspire those around them to get everything done right.
The importance of leadership skills in event management cannot be overstated. Being able to lead with confidence and respect will definitely take you places in your event planning career, especially as an event planner. Believing in the members of your team and knowing how to boost their morale is also key to hosting a successful event.
Refined event planner skills don’t develop without work.
Rather, they’re made when creative and passionate people put in the work and dedicate the time to become the best they can be—like the event planning experts on our team!
As a leading premium event and experiential marketing agency, we've built a reputation for ourselves as a team that never settles for second best. We deliver luxury experiential campaigns for some of North America’s most notable brands.
Creating experiences and events that impress begins right here.
Contact us today to get started.
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