SURVIVING THE CORONAVIRUS LOCKDOWN:
THE FUTURE LOOKS BRIGHT FOR MARKETING AGENCIES
The world as a whole is going through one of its worst crises – probably the biggest one in our lifetime. The fast-spreading coronavirus has disrupted life as we know it, bringing entire nations to a standstill. Most countries have closed borders and are in a state of complete lockdown. In an attempt to slow down the spread of the Novel Coronavirus, educational institutions, public places like malls, movie theaters, pubs, nightclubs, swimming pools, parks, and beaches have been closed. Many offices are also in a lockdown with most employees working from home or being laid off.
It all sounds very ominous, but in reality, it is not. The virus has a low fatality rate, and by frequently washing hands and using sanitizers, and practicing social distancing, you can prevent the spread. Mainly people with pre-existing conditions like diabetes, respiratory illness, hypertension and so on, exhibit severe symptoms, and require hospitalization; the elderly are more susceptible than young healthy people.
So why is everyone so scared? This particular virus is a rapidly spreading one. It has an incubation of 14 days, which means that infection can be spread to many within that time if the infected person does not practice social distancing.
However, governments of all nations are taking stringent measures to fight the virus head-on. It is, after all, a matter of time; this too, will pass, and things will get back to normal, albeit slowly.
It is said that disasters and calamities also open the doors of opportunity for many. After all, life has to go on. If people do not continue their routines, there is absolutely no semblance of normalcy, and it can get very disheartening. There’s a saying that no winter lasts forever, no spring skips its turn. Once the pandemic peaks, it can only go down. We will overcome this and return to work with renewed vigor.
Many of our problems are blessings in disguise…
In some ways, this social distancing, lockdown, and slowdown is a boon, especially for busy professionals and workaholics. This is probably nature’s way of telling us it’s time to slow down, take a breather, and learn to be human again! In addition to relaxing at home, this is a great opportunity to upgrade our skills, do some brainstorming, and churn out innovative strategies for when we resume work.
Event management agencies can use the downtime productively, by getting their staff to do online courses, research, brainstorm, and come up with innovative ideas for future events. Regular meetings can be conducted through Skype or other online platforms.
We can also organize online events – if heads of state can have online meetings to discuss matters of international importance, why can’t we do it as well? Furthermore, we can continue to serve our customers belonging to pharma, home entertainment, teleconferencing, and similar industries by chalking out long term data-centric strategies, and through online marketing campaigns. We are also exploring the option of teleconferencing or video conferencing with attendees of events that got canceled to facilitate virtual one-on-one sessions; this can also be replicated for sales executives and potential clients. In fact, virtual events including live streaming have the potential to actually help businesses implement the right strategy to generate new leads and convert more potentials into actual customers.
Another strategy that can be implemented is to conduct small localized events that eliminate the need for travel and large gatherings – this method has already been successful for smaller businesses; this is the right time to try it for larger corporates. Additionally, as an experiential agency, we are going back to the drawing board to chalk out a strategy on dealing with such contingencies in the future.
Likely Scenario After the Lull
In short, we are not giving up; we refuse to believe that we will not be able to serve our existing and potential customers anymore, or that there won’t be live events anymore.
We are confident that this lull in events is a temporary one, and a necessary one, to ensure the safety of our community. By taking the necessary precautions, we are hopeful that the coronavirus will have minimal impact on our lives. We are also confident, that once the lockdown is over and normalcy returns, we will see an upsurge in the number of events – after all, everybody will be looking to make up for the lost time and get back to human interaction.
And when that happens, we will be ready to serve all those businesses who need to reach out to potential customers, generate new leads, and get more customers to make up for the loss in revenues they experienced during the peak of the Coronavirus pandemic.
We will be their marketing partner, in full swing, bursting with innovative ideas for their upcoming events. Guiding them with unique g marketing strategies, and helping them achieve targets and business goals. We remain committed to delivering immersive, engaging experiences through myriad means, connecting businesses with their target audience and ideal buyers. By continuous learning, upgrading and fine-tuning of our skills, industry knowledge and technical expertise, we will continue to deliver enthralling experiences to our customers’ audiences, that will impact them in ways they never dreamt of before.
As an event management agency, we have had the opportunity to observe people up close, and have gained some telling insights into human behavior. Inasmuch, we are pretty sure that once the lockdown is eased, people will be more than eager to connect with one another, to meet, to gather, and to simply – celebrate life. After days or weeks of being closeted at home with immediate family and only occasionally meeting friends or neighbors, getting out to purchase essentials, everybody will welcome the opportunity to socialize once again. Human beings are, after all, social animals, and it is near impossible for us to live in isolation from one another.
This is the reason we are confident that there will be a boom in live events once the Coronavirus pandemic dies down; it is going to be a win-win situation: companies will want to get back to business as quickly as possible and start earning, and people are looking to connect with one another and get together. The Concierge Club will be with you – every step of the way; during this crisis, and beyond it as well.