Of course you want to wow your guests—from curated Instagram moments to memorable experiences your attendees rave about the next day. The success of your event all comes down to a few crucial elements that could make or break the attendee experience.
In this article, we dive deeper into the seven unique event elements you need to keep in mind so you can make your next corporate or private event, tradeshow, or expo a trending moment.
1. Event Design
Humans are highly visual creatures; we are instinctively attracted to anything beautiful.
We are also drawn to good design—so don’t underestimate the little details when planning your event. If you want your attendees to have the experience of their lives, everything matters: the lighting, colour palette, centrepieces, and the vibe of the venue all collectively combine to create an experience. No element should be overlooked—it has to be a haven of Instagrammable moments.
But event design doesn’t end with the physical details. It involves orchestrating the entire experience with the attendees at its centre: ease of registration, seamless service, getting the ambiance right, and even the envisionment of group dynamics.
When event design is done right, your guests will remember your brand in the narrative you created.
Should you opt for a virtual, hybrid, or in-person format?
Different event formats have their own pros and cons. Choosing one that best fits the kind of event you’re planning is key to a spectacular turnout.
While the pandemic was in full swing, many events took place online. Although relatively inexpensive, the major disadvantage of purely online events is that they are less immersive. Physical events also present a more conducive environment for networking.
Another event format that has gained traction since the pandemic is the hybrid event setup, which provides the best of both worlds as they attract both in-person and virtual attendees.
The venue plays a key role in the attendee experience.
You need to have eye-catching decor that creates the ambiance you’re aiming for. But aside from the visuals, thought must also be given to other factors such as accessibility, providing nearby parking, sufficient space for the attendees to walk around, WiFi, etc.
Careful venue selection, with the help of a top-notch event agency can save you a tremendous amount of time and effort while maximizing results. Dreaming up a space that shines the spotlight on your brand will become easier than ever.
4. Seating Arrangements
Although seating arrangements are not typically seen as one of the unique elements of events that can make them stand out, this aspect of planning deserves careful consideration.
When choosing from theatre-style, herringbone seating, banquet-style, or crescent half rounds, pay attention to what guests might need. Do they have to comfortably see the stage for a presentation? Do they need to talk to each other, or maybe both?
Would the attendees need space for breakout sessions and to move around so they can network easily? These are key questions to ask when choosing the best seating plan for your event.
5. Content & Flow
The content and program flow also need to be strategically planned to become unique event elements. It’s essential to keep the audience entertained while providing them with valuable content at the same time.
This is especially important for the events below:
- Commercial events;
- Corporate events;
- Product launches;
- Tradeshows; and
- Shareholder or board meetings.
6. Speakers and Presenters
Well-chosen keynote speakers and presenters will help create a memorable experience for attendees. For this reason, speakers and presenters are one of the focal points of pre-event promotions.
The speakers themselves can also play a role in promoting your event. They can share it on their social media and therefore widen the reach of the event.
7. Immersive Experiences
Incorporating unique event elements that provide immersive and interactive experiences will make your event unforgettable.
Having an app for the event or featuring a photo booth and immersive art are unique event elements that you can use to engage attendees.
One-of-a-Kind Events with The Concierge Club
To create a memorable and seamless event, you need to put your guests’ needs at the forefront of your decisions.
The Concierge Club is a premier agency that never fails to combine all these unique event elements to make it an immersive experience for your attendees, no matter if it’s virtual or in person. Founded on the belief that each campaign should be “one for the books,” The Concierge Club strives for nothing less than excellence.
Start envisioning events that impress. Get in touch today to learn more!