TV, print, and radio ads? Direct sales? Sure, they work too.
The problem is, it’s hard to reach the younger crowd using traditional marketing methods because they don’t respond to ads. What do they respond to? Experiences.
They prefer spending money on personal experiences rather than material things. So if you’re selling, say, protein bars or energy drinks, don’t just take a picture of your product and post it, host a 5K race or a similar event!
Partnering with a creative and experienced event company in Austin will certainly help you conceptualize unique events that can reach a wider market. And we at The Concierge Club intimately know what drives the crowd to do just that!