HP Holiday Tour 2018
NOV 17 – DEC 24, 2018
The Concierge Club created an experience that would not only break through the clutter of shopping centres and get consumers to stop, but would excite consumers about the new HP Sprocket 200, entice them to share on social and drive sales of HP products – the perfect gifts for the holiday season.
To do this, The Concierge Club designed the “Zero Gravity Room” – an upside-down experience that invited consumers to take pictures and print them out on the HP Sprocket 200.
To take it to the next level, on one of the 4 stops during the mall tour, The Concierge Club brought Toronto Raptor’s star, Danny Green onsite to take pictures with fans and sign autographs. Talk about an epic IG moment. The activation was a huge success that brought out 4 times the amount of people than expected and secured nearly half a million media impressions, including top-tier coverage on TSN online.