Trade Show & Conference Event Planning

Begin every business and customer relationship with your best foot forward. You don’t really get a second chance to make a good first impression. That saying is especially true when it comes to running your business.

You can leverage the power of trade shows to make a strong impact, attract new leads, and get press coverage for an even broader reach.

And it all starts with a winning trade show booth design and event planning strategies.

What is a Trade Show?

A trade show is an exhibition where businesses of a particular industry come together to promote their products and services. It falls under experiential marketing, which is what we specialize in.

Businesses do trade shows to increase brand awareness, generate leads, and form new partnerships. These statistics show just how powerful a great trade show can be:

Around 56% of trade show visitors travel more than 400 miles just to be there. And 64% of them are not even current customers of the businesses!

When trade show event planning and execution are done right, you can captivate new audiences that are ready to become new customers, business partners, and suppliers.